Competitor Product Analysis

Thinking of a product to Import? Want to start manufacturing items or products in Panama or offering a service in a local market?
The first questions that jump to mind are: “what are the current market offerings?”; “what do they cost?” and “how freely available are they?”

The first questions that jump to mind are: “what are the current market offerings?”; “what do they cost?” and “how freely available are they?”

In Panama, the internet is not always your friend. The required results are hard to find, out of date, misleading, or just not 100% accurate. You see many sites of companies that no longer exist or have changed their product offerings.

Email inquiries are even worse, with a 1% response rate that generally only offers a vague answer. The value of online engagement and presence has not been recognized in Panama yet. You have to know people in the industry to use their knowledge of companies and drive around to see the companies around. If a company looks promising, you need to pop in to find out what they offer.

All data and information gathering requires that you physically drive to suppliers, supermarkets, and any other relevant location to talk to Spanish companies, to ensure that you get accurate information.

Let us assist you in doing your research. We live in Panama City and have built up a network of contacts across most industries.

On your behalf we can visit local outlets, supermarkets, wholesalers, independent retailers or any location where your competitor products are sold. We can tell you which relevant competitive brands are sold with prices and showing coverage of the stocking retailers across areas.

Want to see the competitor’s product? -We can provide videos of specific products demonstrating how it works, what it weighs, content and other information that you would only find if you had the product in hand.

We can tell you how many competitors for your service are present in specific areas, what they offer and what they charge.

We provide research that is objective and unbiased. We provide you with the information you need to answer your questions and make the required decisions.

Like our slogan states, “let us be your eyes and ears in Panama”.